Ayumi Hamasaki Sekai - View Single Post - 14th album 'LOVE again' out February 8th, 4th of five 15th anniversary releases [IV]
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Old 14th January 2013, 01:24 AM
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ANGEL'S SONG H-Initiate
 
Join Date: Aug 2003
Location: Anaheim, California
Posts: 35,493
I liked the simple beauty of how beautiful you are but Shake It and NaNaNa were kind of... odd choices for PVs and the concepts were kind of just "eh?".

I suppose the point of those two PVs from Party Queen was to be that kind of "TRASHY EH" like the covers, but that doesn't really make them that great or worth more than a few playthroughs. I enjoyed the PVs from 2010-2011, it's just the 2012 had too many love-y PVs (3 of them) or PVs that probably should have been executed differently or had an entirely different concept altogether (Shake It/NaNaNa).

For me, it's not so much that it should be 'expected' that her PVs are no longer creative or anything but there have been a few too many storyline-centric multi-part PVs that deprive songs that would otherwise get an individual video that's 'different' from the other PVs as of late. Just in the last two or three years, there have been two 'trilogies' involving love and one 'two parter' that was kind of just there. (I suspect it may be to save money but I don't think that's the case since an in-studio PV is probably cheaper than an extra overseas one) We can only hope that she slowly starts to trickle in the older directors she used to use very often and let Masashi Muto take a break for a while.