[maikaru]

They need to make a documentary and show it on a popular variety program.

People need to see into the life of Ayumi Hamasaki, and they need to see that she isn't just some cute, immature person. She is on top of all of her stuff, she does the tour planning herself, she completely controls her empire - and no one knows this anymore. She needs to come out, and say this is Ayumi Hamasaki. No more lies, or hidden lives... she needs to lay it out on the line.

Every one makes gossip about her. But she NEVER responds to this gossip, unless it's potentially career shattering. She needs to open up about her life, if she wants to get those sales again.

If she doesn't, then she doesn't have to. No one really knows her anymore, she isn't on any program, she doesn't post any video blogs, and the little interaction she does on Twitter now isn't even worth mentioning. She's walled herself into a Fortress, like in the lyrics of Wake me up. Everyone thinks they can get in, but nobody actually gets in. I think even she herself knows the sand castles she built aren't holding.

She needs to change her PR strategy if she wants to continue her career. LOVE again sales are just plain attrocious. For someone who is called Japan's Top Female Star, it's a shame she's selling almost the same amount of albums as a Korean boy group that just came to Japan following the Hallyu Wave. =/

Complete change of PR strategy is called for.