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I sometimes feel like we are not talking of the same artist.
Just lately, Ayu has been devastating the musical industry with her absolutely terrific POWER of MUSIC concert which could possibly be considered as one of the most high quality concerts Japan has seen to this day (...?) and ever since of the release of "LOVE again" she pretty much proved once more that she is not going to follow any recent, promising pop music trends.
Have you noticed how every second pop singer in Japan turned into a electro-pop clone when that genre would become utter famous? Ayu never jumped on that trend, she released a few songs with electronical influences here and there but she did that since LOVEppears. Avex could have forced a electro-pop sound on her - they did not!
Funny enough, "NEXT LEVEL", themed with an electronical vibe, eventually turned out to have a diversity of genres, with only two electro songs (rollin', Sparkle), which made the visual concept more 'electro' than the actual musical output itself xD
Frankly, you could tell Avex did not want to recycle their most genuine artist by converting her image to something a thousand artists were producing at that very time.
In my opinion Avex has always carefully assured Ayu's distinct sound would stay true to its origin and this basically makes me somewhat fond of Avex being her label, at least to a certain extent.
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