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...I talked about the PHYSICAL productions. So for instance, her album booklets, or posters, or bonus items.
Ayu could really use an upgrade there. Her everything is way less put together, and far less quality. It has nothing to do with albums and formulas.
She should actually probably take more ques from like SNSD. SM sure knows how to release something. Trading cards, slip cases, CMs, big PVs, everything.
It won't save her career. I really don't care about her career. I care about stuff. Pretty stuff.
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