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I thought it was when she changed her sound. I mean after her son was born her singles and album were still selling well but once she and TK parted ways her sound and image changed and her sales plummeted, although it was around the same time she had gotten her divorce so that also may have affected her popularity.
Baby don't cry was used for a drama and it was very popular, and her popularity exploded with the Vidal Sasson collaboration.
But like other people have said, Namie or whoever is marketing her, is smart. She keeps her personal life out of her professional life. Unlike Ayu who now has to struggle to be taken seriously due to foolishly mixing the two.
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