Quote:
Originally Posted by Bigtop
Morning Musume? How could they be popular than Namie even though they've been both in the business for quite some time?
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I can tell you why Morning Musume is now popular because I've been a hardcore fan since 2005.
In one word =
Events
The group always did a few events for their releases but they started to do it massively (The AKB way) since last year. The group splits in duos and trios to do handshakes events separately all over Japan intensely for a pair of weeks after the release of the CD. To attend these kinds of events you have to use the lottery tickets inside their CDs. They have some crazy fans who use to buy up to 300 CDs to get more tickets. Artists like Ayu and Namie never do these kind of events because they are more unreachable than idols. Apart from this they also started to release 6 editions of each CD and now they only release Double and Triple A-Side singles.
With this strategy Morning Musume single sales increased from 30-70k to 80-150k
They also applied the same strategy for their sister groups:
ºC-ute single sales increased from 20-30k to 50-80k
Berryz Koubou single sales increased from 15-25k to 30-40k
How I know this is the way they increase their sales? They don't apply this strategy to their albums, their albums sales just increased in 4k.