Yeah, her single sales are getting low as peers, it's really saddening that there's no solo female that can sell singles really well anymore. Hence why Japan needs a new one that will get popular... Not kana, not namie. bah.
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Originally Posted by SolarAngel
I think her lyrics must have been very refreshing when she started out. Several of my Japanese sensei used to be Ayu fans around the A Best era and they said it was because the lyrics were very meaningful. With the attention to her songs came the popularity and wasn't that when she became a fashion leader and being on all those magazine front covers?
I think her decline could have been slowed. IMO she was doing great with marketing and promotion until Love songs era onwards. That was when the decline probably spiralled beyond revival. Which is a great pity cos she has many great songs today that I can put on a loop (reminds me, return road, love song, progress, song 4 u, wake me up, beloved.....)
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I don't think that any other solo female enjoyed such a slow decline like ayu had. It was evident on sales between releases, some digital successes she had up to 2009, her status, her features in CMs and dramas, and her high yearly earnings (which she was on top 10 for like 10-11 years consecutively).
Remember that there was a reason why ayu was compared to any new rising artist and then came more haters =P