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US artists end up promoting their albums (unwittingly) in Japan rather than individual singles due to the fact that they don't release physical singles there and it's hard for foreign artists to sell more digital downloads than japanese artists. Dark Horse feat. TEE likely will affect PRISM sales, not Dark Horse digital downloads. Furthermore the release pattern of a foreign artist (single-album-single-single-single +) allows the album to always be spotted in Japan when its sales begin to decrease. And yet there's the promo thing, foreign artists travel to Japan to promote their stuff there, participate in music festival, meet fans at the airport...
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