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Originally Posted by Coelacanth
Haha no I totally get what you're saying.... but say the sound of this album does turns out to be really current and hip; would it still not be dated three years later? In that sense, what difference does it really make in the grand scheme of things? Call me old/out-of-touch, but this is what I don't get about the production arms race going on right now in hip-hop/EDM... the producers are fixated on constantly evolving the sound of the genre instead of actually making good music.
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I completely agree with your point. Frankly I find that the EDM production these days really aims for the songs to be remembered for 2-3 years max. (being "new" and fresh for much less than that), for max profit and airplay basically until the next release/album from the same artist. Of course there are longer-lasting gems in the mix but the seeking of short-lived success is just the result of the music market being as overflowing as it is and edm being more mainstream for the last few years than it has ever been before. That's why a lot of people are "obsessed with the shiny and trendy" sound like someone cleverly put it, the genre is somewhat disposable right now I find, and therefore I really wouldn't want Ayu to do that kind of an album (shiny and trendy with the "best" producers) just for the sake of it, just to appeal to a wider public and please a part of her fanbase for it to go old in a year or two.
Then again, I don't want the scenario that whatever she puts out is -already- dated to happen either, now what's the point in that? You don't even get the year or two to enjoy the stuff then right
I'm kidding (kind of), even if the production is dated it doesn't mean the songs can't be amazing or enjoyable. Still, if she wants to go EDM, I would prefer for her to go for the polished and produced sound because it is that important in this genre. It wouldn't matter as much with something like LOVE again or rock or something and could be even a stylistic choice. I am torn however because I think that not only do EDM tracks go old fast but they also don't do it too gracefully lol, some tracks that are only some years old can make you cringe with how dated they truly manage to sound by this point. I don't like to associate Ayu with that "disposability" even if I am into EDM atm.
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Originally Posted by Tom Punks
The problem is when she starts to make the production and using top-notch first-rate Western producers the selling point, and the music still turns out dated. If you're going to make the production the focal selling point, then the production has to be REALLY good and with the current trends.
I realize this hasn't really happened yet obviously, as the album isn't even out yet. But I DO worry that it will end up sounding like electropop circa 2008/2009, because I personally don't get the feeling she realizes EDM as a genre right now is basically a production game. It's not like other genres where the production can fall short/sound dated in favor of other factors; the production IS EDM's selling point. That's why producers like ZEDD, Avicii, etc. are so popular right now.
It's like going to the movies. If I went to see a drama film, then obviously there would be no reason to complain about poor CGI because CGI wouldn't be a drama film's selling point. But if I went to see a disaster film or sci-fi flick advertising the best producers!! and Michael Bay!! and Will Smith!! and the CGI was 5 years behind its time, that'd be reasonable grounds for complaint imo.
I don't know, I just don't think she "gets" that and thinks it's just popular because it is, and that's why I worry that the album's EDM attempts will/might fall short or sound dated.
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Yeah, so, I do agree with your points here as well. What she should to do is not the traditional or current wave of EDM but find her own thing within the EDM frame, do something innovative with it and maybe find a way to mix her japanese composers and western producers in an unique way. (Personally I would also prefer a darker sound instead of a cutesy one, since the latter can also go cheesy very fast. I think she'll go for more cutesy though.) How she could do that, I don't know, and maybe she doesn't either. We'll get to judge that when the time comes, but I'm not -too- excited because I agree with errikku as well lol
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Originally Posted by errikkutrancex
armin van buren last songs are not the best (he was better 5 years ago). He always do the same thing with a poor "trancy" style but not good...
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But of course I'm always eager to hear new stuff from Ayu.
