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Re-using demos is a common practice in music production. They compose a lot of tracks, not every single one of them get's good enough to release at first and the unreleased work is reviewed from times to times to see if they know how to finish them now... Madonna does that, Beyoncé does that, Gaga does that, Britney does that, Justin Timberlake does that, rock bands does that, writers do that with texts, visual artists do that with paintings and drawings, producers do that with the tracks they sell to artists, etc.
You can't always put a deadline into creative work (even if you can on creative products) and it's a pretty stupid thing to just trash your work everytime it got full potential if there's potential of it to be good if the right amount of time is used producing it... Some stuff takes some day to be good enough, some stuff takes years, and taking years doesn't really mean it's going to be a masterpiece.
You guys have the right to dislike Love again all you want... I myself wouldn't put it among my favorite releases, but keep in mind opinions aren't facts. On the same way you found it lazy and uninspired, there were people complaining she wasn't performing more tracks from it and cutting Sakura off generated a lot of complaints.
About the calculated image, she still has one, but she changed persona in 2011 or so... It doesn't matter how "open" she seens, she still is showing what she wants to. Her new persona is more human and has more flexibility to it, but she still avoid controversial (I mean real controversial, not dating drama) topics for example. Every top tier artist has their staff inform interviewers what they can and can't ask about, and the amount of information we have about Ayu the person still is on the gossip magazine level of depth.
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