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I assume a lot of J-Pop fans fancy Japanese singers prevalently for their "Japaneseness". The moment their illusionary teenage-interest in Japanese pop culture fades, they abandon the formerly beloved artists as well. That's a phase of growing up. Music in general is often a phenomenon among younger folks because adults are planning their careers and don't have much time for pop madness anymore nor would they identify with role models made for teenagers whatsoever.
I for one refuse to let my Ayu fandom go because I once swore I will have her music play on my funeral. It's sick-minded, I know. Industrial plastic music on a funeral, blimey. However, as a 90ies kid, you don't know any better. We were raised with fake emotions, so why not perish along with them at the end of our time?
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