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I don't understand why people say ayu doesn't care anymore. She obviously doesn't care about her popularity or Japan's opinion of her. If she really cared about where her album would be on Oricon, she would do something to promote it apart from her usual tour.
But musically speaking, it's obvious to me she still cares. And she's just doing whatever she wants, without thinking about what's popular in Japan right now, or what would cater more to the public, what would make her sales increase. She worked with different producers for this album, some pretty famous ones in popular music, and even if the results are not pleasing for everyone, the songs are a reflection she's trying something different and expanding her horizons, something she didn't do for a while in her carreer. She's also trying the rope thingy in her shows, which is something that's totally out of her comfort zone. This is proof enough to me that she still thinks her carreer is important, she just doesn't feel like being #1 is the focus of her artistic life right now.
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