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^As I said sometimes, they were probably giving some time in the heavy promotion because of how superexposed Ayu were for all those years. She was literally shoved on Japanese public's throats a whole decade... It was almost like a hiatus to the general public.
Them she kept promoting to her core fanbase for some years while having some minnor general promotions here and there.
Now (actually, since she started to appear on non-Avex festivals) they are starting to promote her to the general public again, what most likely won't make Colours a hit album, but has a good potential of bulding interest among the general public for her next releases. The internet ads and the billboards are the most visible part of her promotion, but the Showcase introducing her new era for her core fanbase, and now her public relations team working to make sure she will be on the news and gather interest for the general public for her both as a performer and as a musician. In other words, it's like the promotion for a new artist.
We will see how effective it will be once the Showcase hits TV and if they will do something interesting during A-Nation.
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