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It's to raise awareness and raise money. By donating, you raise money. By doing the ice bucket, you raise awareness. For the cause it's a win-win situation, considering so many people had no idea what that disease was.
Though I'm tired of seeing the videos, I think it was a brilliant idea.
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"Remember, don't let others dictate your music taste. If you like whatever you're listening to, keep listening to it."
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