Ayumi Hamasaki Sekai - View Single Post - [News] Ayu will NOT appear on Kohaku this year
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Old 23rd November 2014, 03:25 AM
greggerz189's Avatar
greggerz189 greggerz189 is offline
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Basically, she said that it's been a long time running, but she's going to go ahead and allow herself to graduate from NHK Hall, in other words, Kouhaku Utagassen (and move on to bigger [and better, presumably] things). They mentioned that in the article, as well--that she, much like Madonna, has shied away from regular methods of music promotion such as TV appearances and traditional single releases and has shifted toward larger live spectacles such as tours and her performance at a-nation in Singapore.

Not totally sure what to make of this yet, to be honest. Ayu's decision to relinquish ties with traditional methods of promoting her records does remind me of what Utada Hikaru did several years ago, as she, too, has left behind TV spots and, for that matter, has never appeared at Kouhaku Utagassen. Many perceive this as laziness, but it could certainly be a shift that industry veterans such as Hamasaki and Utada both recognize as a change in the winds, so to speak. So long as she continues to strengthen her songwriting, I could care less whether she promotes her records the way she used to or not.

Do what you need to do, girl. Exciting stuff.
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