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I don't really agree with the main aesthetics of the PV... for a song that's dubbed as her latest winter ballad from her latest winter single, there's way too much floral and pink and springfield lala-land feel.
indeed, the frozen part was the best, but despite looking the best and being a turning point, it didn't serve much of a point. like I understand what it meant; that she was waiting so long for her "love to be forever" that she ended up getting frozen in time, but when you watched the PV from the start, it kinda felt like the frozen part came out from nowhere.
the difference between her flowery spring wedding look, coupled with the really cheesy dancing and ink blob scenes, and then with the frozen scene is way too jarring. it's no longer an irony; it felt like we were watching two videos.
again, I feel this is her problem since Love songs... really really excellent ideas, but almost always let down with odd (bad, even) execution.
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YAYAYAYA GAGAGAGA DADADADA WOWOWOWO
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