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She uses her dancers on her PVs (and force them to use the same easily recognizible haircut forever) because her dancers play characters on her visual work. It has less to do with lack of professionalism than it has to do with keeping up some continuity and making characters easily recognizible so she doesn't need to reintroduce the characters every time (Shuiya the love interest, Subaru the funny guy, Maro the hot one, Go-mi the weird one, Licco the outgoing, etc.) to her audience.
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