[mellody]

Her target audience is most likely youth in early 20, or maybe just students. Ever since she debuted, the lyrics is obvious pointed toward younger generation to tell them not to lose hope and stay strong, this can be seen in her debut single, all those 3 songs. Even megurogawa can be described as a graduation song imo.

She's labelled as a singer-songwriter with hard-working persona (because around that time she's still in the university, but now already graduated) and it can be seen in her second single. The third single has an anime tie-in, which was very popular among the youth, so yeah. Several weeks after the release of her third single, she invited some lucky fans to learn guitar together as a light band or something. Even her fifth single is a campaign song to the students whose are facing the exam or something, just like YUI's GLORIA.

All those proof mentioned above, I think it is a true sign that she's marketed towards the youth, if you watch her concerts, many youth can be spotted, both male and female, her radio show is also success, most of the fan letters are from youth in early twenties or late seventeens or so.

I don't think she won't pull that yui thing. I know yui's career is a sad one, really, like seriously. Basically because both are simply different. People who follow yui from the very beginning of the career knows that she's not from a good family, I mean, just like ayu, as far as I remember, yui's father left him or passed away I forgot, she grows up in a fatherless home, she doesn't have any memory of her father, while miwa, she's from a complete family, both of her parents are still present, both are good in music, they inspire miwa a lot, I heard miwa's father is a music producer as well, plus she has a little sister.

Another difference is this: education. yui, to chase her dream to become a singer, she left her hometown from Fukuoka to Tokyo, and she didn't finish her study, as far as I remember. But miwa? She's trying to become a singer, but she's still continue her study and even graduated.

I don't know what happened to yui, but she's been through a lot, what happened to her is really sad, I hope it won't happen to miwa anytime soon.