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Regarding what ayumisrael and chibi-chan said, I don't think casual listeners would buy the DVD version of an album. I think the DVD is something fans would buy and most fans would probably buy it regardless of the content, maybe even just for the sake of collection it. I feel like the DVD is something that only fans really care about.
Which is why I think uploading full PVs would not do much damage. It might even encourage listeners to buy the full song so they would not have to stream it.
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