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Originally Posted by Andrenekoi
Trendier and radio-friendlier I totally agree...
But I'm fail on seeing any reinvention of her part since either Past>Future (2009) or Checkmate (2011). You may like Namie better (fair enough), but Ayumi takes far more risks... On the space of time Namie has been releasing pretty much only EDM and pop ballads, Ayu released electropop, jazz swing, dance-rock, barroque rock, show-tunes, EDM, Trance and some stuff I don't even know what to call like Brillante.
If any of the 2 is actually getting out of their confort zones and trying making something new out of their sound, that's Ayu.
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With that I agree, ayu might not be consistent releasing a full up beat album with electronic, trance or swing jazz stuff, or full albums with EDM ballads like Angel or accentric stuff like BRILLANTE or Don't look back but she still does them and in some of these styles non of the other jdivas touched like ayu did. Even in songs that are her style, she sometimes get hints of these. A ONE was a case of doing what she usually does but I think that the whole idea of it was "that's it" that it might be the last time (Last minute/WARNING ya'll).
Namie is the most trendy though and have a cohesive main style for an album. Which is not bad. I love them for different reasons.