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The hype is because of the project itself. It's a bold thing for an artist to do music videos for all the tracks, even if they are simple. For example: Marina and the Diamonds said that the production to all the music videos for the Electra Heart era "led her record label into bankruptcy". Of cource I'm not comparing the budget or even the direction that both projects had, but the fact that it's not something easy to have music video for everything.
Also, the package was amazing, with a lot of different versions and stunning covers. The music of album is good, not spectacular, but good enough. And I'm actually saying this to both Kingdom and JAPONESQUE albums.
My personal problem with JAPONESQUE is that awful 2DVD with only CMs/Digest of random live performances. I'm not here for that when you have concerts to put on DVD, honey.
Kumi said during the TRICK promotion that, at some point, she was thinking about the all the songs having music video as well, but at the end she was having a good vision of the songs as live perfomances, and TRICK was her first album to have ~almost~ all the songs performed on TRICK Tour (only Ai no Kotoba was missing, which she performed a couple of times after that).
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