It's kind of a typical j-pop video / theme, but compared to Ayu's last dozen or so PVs, this is so refreshing. It has a message, and the message, though generally unoriginal, is not at all cryptic and difficult to grasp from the first watch. I like this, and hope so, so much that Sayonara and Summer diary will reflect the same attention to detail as seen in this PV.
Fantastic job, Ayu. It does, finally, appear Ayumi Hamasaki has returned from abstraction.
