Ayumi Hamasaki Sekai - View Single Post - [TA news] AYU will give her performance at NHK "SONGS"!
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Old 26th July 2015, 01:24 PM
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Pieces_of_SEVEN Pieces_of_SEVEN is offline
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Quote:
Originally Posted by Andrenekoi View Post
Ayu goes to a TV special dedicated to artists celebrating their own legacy. Ayu sings only new music, or music only people who bought her albums released after 2002 or so actually know. The random viewer that doesn't care about Ayu aside her hit songs changes channel. The promotion fails.

And this is exactly what would happen, the viewer that doesn't care about Ayu (AKA, most of japanese people right now) wouldn't bother sitting through a show staring a has been washed up grandma (to use the adjectives people apply to her) on a "desperate attempt of being cool and relevant". She is first reminding the public that she why they loved her to, after that, remind them that she still is alive.

There's a pretty clear logic Ayu uses to decide her setlists:

Tours: Tracks from the current album + biggest hits
Because the idea here is presenting and promoting the album to the audience. The public ranges from casual listeners with nothing better to do to hardcore fans.

Countdown: Fan favorites + obscure tracks
CDL is aimed at her fanbase, and because of that she has more freedom on picking tracks that she doesn't perform often or that didn't really get big.

A-Nation : Biggest summer hits + whatever she is promoting at the moment.
It's a festival and there are people there who didn't really went to the event to watch her, so she must be sure to sing stuff people who doesn't really gives two shits about her existence can recognize.

To what context this TV special from the public tv station is more similar? It's not a hard concept to get.

If the general public hyped this release (and there's no marketing strategy that can do that right now), if the general public was even a little bit curious to know how Sixxxxx sounds, that would be a whole different story... But the people who are actually curious about this release already saw previews of it on the tour.
This makes perfect sense on paper. I guess I'm just the most disappointed with M and Movin' on without you. She has been pushing Mowy hard since it came out...I remember being surprised that she even did it at CDL. At this point it's like, alright girl...this song is popular, go call RedOne again...

Quote:
Originally Posted by Coelacanth View Post
Step by step, Summer diary, Anything for You, Out of control, Story, NO FUTURE, The GIFT etc. etc.?
Let's be real though, NONE of those had a chance of making it to this performance except for the sixxxxxx tracks.
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