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Nogizaka46 is better in every aspect: better music, better lyrics, better members... AKB48 only sells that much because it includes all of the sister group members on their handshake events so the sales increase... If they just included AKB48 members their sales would be lower than Nogizaka's actually. About the latest gimmick (including the old members in the new single) i'm quite shocked tbh I see why Aki-P would want to include them, but i dont get why they would go back to AKB once they have chosen other paths
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