Ayumi Hamasaki Sekai - View Single Post - 'M(A)DE IN JAPAN' out June 29th + 2015 TA TOUR (TA ver.) [II]
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Old 28th June 2016, 06:35 PM
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Quote:
Originally Posted by tokyoxjapanxfan View Post
And yeah. I suppose LOVEppears is the same way. Shocking cover with tame booklet shots. And the thread wasn't a "new" idea. Weren't some of the singles from that era (pre-album release) connected with a thread? Maybe I'm wrong lol
The fact that the thread was included WAS enough to elevate the photo shoot though, plus the light blue concept color & the text treatment on the track numbers actually gave the album a pretty unique look. The photos in MADE IN JAPAN are just fashion photos & poses, and the poses chosen appear to be meaningfully matched up to the songs they accompany in the booklet, but there was no extra effort put into art direction (as usual, sadly... I haven't been happy with the concept behind an Ayu album booklet since probably MY STORY, and even then the choice to put text directly on top of the photo on the Credits page just.... that turned out so unreadably bad. lol)

The thread wasn't new as of LOVEppears, but it started back with "TO BE" and carried through all the singles, which was really cool. Each single between "TO BE" and "A" had its own identity and concept but they worked the thread into all of them, which made it feel like Ayu really did have an endgame with it. The fact that there's a blue line/thread going through the LOVEppears booklet, with that thread being shown going through all the singles & then leading to Ayu's signature, was a pretty solid and meaningful payoff.
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