I didn't even realize it was you at the first place
Anyway, as I stated before, her first 5 releases are indicating different style from time to time, as if they are experimenting with her. But for sure, she's marketed towards youth or even younger generation and it seems that, her cute image is the most successful one, so this is the path she's walking on.
I prefer her don't cry anymore or chAngE kind of songs. Those 2 songs got amazing unforgettable PVs as well. At least for me.