I think everyone has a valid point here.
I think that to many people, what makes an advertisement good is if it clearly conveys the product. What it is, what it does, when it is available, how it works, while also making the commercial interesting enough to make you pay attention and remember the ad and product.
For me personally, This ad told me that it is a mobile game called Clash Of Queens, I didn't really learn what it does or how to play but I am just not familiar with these clash games, it gave the release date, and I did find it memorable despite not knowing Japanese or the joke.
From what I understand, the humor is that Ayu shows up to a clash of queens kind of war but she arrives as a racing queen. This is funny because that is a goofy mistake to do? Part of the humor is that it doesn't make sense?
If Zeke has been studying advertising for years then I think there must be some truth to what he says, he might be a better authority on what makes good advertisement.
Overall I don't think it's worth getting mad over. All we wanted was to see Ayu anyway and that they did perfectly.
