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^ I totally agree (and also love MC).
I think if you look at the biggest pop acts in many places in the world, the most successful ones are usually "mysterious." They may have strong personas, but generally everything isn't known about them, they may not share the strongest opinions on anything, and they leave fans wanting more. Mariah early in her career, same as Ayu, Beyonce, Namie, etc.
When there is a lack of information, fans are able to write their own narrative about an artist they like, and they can fill in the blanks with details that fit their own image of the artist. Once an artist becomes too well-known, generally that fictitious image is shattered and people begin to turn away.
That's not always true, of course, but I think it happens quite a bit.
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