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From my experience western people usually go for jpop because it's "tamer" than western pop culture on some aspects that are very prevalent on Ayu's body of work.
For the Japanese people on the other side, well, she is a highly controversial public figure whose career is older than the same teenagers pop culture is usually targeted to. The polarizing way people react to her isn't much different than the way people react towards any star on her position on the planet.
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