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Lol gimme a break. Joanne is a great album, and if you don't like it, fine. You like your artists to sound the same all the time? Fine.
Throwing in a bunch of advertising 101 jargon that my undergraduate intern could spew in his sleep doesn't make your argument valid especially since at least half of the record still sounds recognisably Gaga from the hooks in her songwriting, the subject matter of her lyrics, and I don't know, her voice?!
Your 'disappointment' means absolutely nothing since your very own USP argument self-defeats it. She has abandoned absolutely nothing about her unique brand as an artist except for the fact that the musical genre has changed. If you can't see beyond that, too bad.
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