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^This. I'm no marketing expert, but if her shows as they are now (in terms of number of dates, of costume changes, props, ...) were not profitable, Avex wouldn't let her have that many just because she's Ayumi. So she must make quite a lot still, right ?
I don't mind CDL themes to be "introductions" for the following year's Arena Tour, but it's often frustrating because her voice seems to be better during CDLs than ATs, and the overall rhythm and "grandness" of the show is better during ATs. Of course it's not always true, please let me forget MIT.
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