I'm guessing people around Ayu encourage her to keep working hard and pushing herself.
I mean, Japan has a culture of overworking. People literally work themselves to death. They're encouraged to work overtime, to not take days off, not go on vacation, to go the extra mile for the job.
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https://en.wikipedia.org/wiki/Kar%C5%8Dshi
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https://www.theguardian.com/world/20...-heart-failure
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http://www.cnbc.com/2017/03/07/why-j...s-ringing.html
Quote:
Hundreds of deaths related to overwork – from strokes, heart attacks and suicide – are reported every year in Japan, along with a host of serious health problems – symptoms, critics say, of the demands placed on workers who routinely work long hours and take short holidays.
According to the paper, 22.7% of companies polled between December 2015 and January 2016 said some of their employees logged more than 80 hours of overtime each month – the official threshold at which the prospect of death from work becomes serious.
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