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Originally Posted by Violently Happy
Wow I didn't know it wasn't a favorite among fans! I assumed it was for some reason.
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I think this comes down to a few things: Only One was BoA's first all-kill release. The single is BoA's highest selling Korean single. The album is now BoA's highest selling Korean album ever. Between the singles and the album, BoA tacked on more than 4 million sales to her career tally. KML's tracks were less diverse, very different from the rest of BoA's fifteen albums, and was released on the heels of Only One. I think it's also important to note that KML, like IDENTITY, was executive produced by BoA. And both albums have similar faults -- namely, that BoA is often working with Soo-man Lee, one of the most talented executives in the global music industry, so when she releases an album like KML after an album like Only One and HURRICANE VENUS, it's almost a little too obvious that it's not "as good" (best phrase I can think of) as the other albums. Just remember that IDENTITY really tanked her career in Japan. So, CAMO will have to gain back whatever ground was lost by KML coming out when it did. I don't think people would have felt so sour about KML if it wasn't the album released after Only One, and if it wasn't BoA's first K-Pop release in any context in almost three years.
It reminds me of how things went down when 2NE1 released CRUSH. Everyone was excited for the first week or two, but all the announcements that were made between 2011 and 2014 for a new mini or full album was still fresh in everyone's minds. We all really love 2NE1, but we just couldn't bring ourselves to look forward to their releases anymore. Too many got pushed back or scrapped or completely changed at the last minute. I hope that CAMO is BoA returning to a more proactive presence in K-Pop, but we'll have to wait and see.
Quote:
Originally Posted by Violently Happy
I feel like her Korean music output has been a lot better than her Japanese output. I used to favor her Japanese more, but it seems like she has more style currently with her Korean music. Camo is definitely a bop for me, and the mv does have a lot going on, but visually it's beautiful. I also can't wait until she performs it live with her dancing! It surely will be amazing!
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CAMO is BoA to the core. It's probably the most authentic 'BoA' track and MV we've had from her since HURRICANE VENUS. I like the diversity in BoA's career, but people tend to appreciate that diversity in small bites. So, maybe a couple softer EDM songs on an album, rather than a completely different genre for the whole record. Diversity is a good thing, but I'd rather BoA transition into it step by step rather than kind of shedding what she's known for and pushing out projects that sound completely different from what we kind of expected.