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I think in the context of the video she looks a lot better than some of the unfortunate screenshots that people capture.
That said, I think there are a few things going on. I think she's very self-conscious on TV -- both in terms of appearance and behavior, and that comes across. Even on these shows, you can see the moments when she's really being Ayu and having fun (like she would on HEYx3 in days past), and days when she's trying to be appropriate/enjoying herself while still looking "good." You can tell when she's very aware of the camera being on her, and when she's letting loose. So I think she styles herself in ways that she thinks will look better on camera, in harsh studio lighting, etc. and make her look young and vibrant...and sometimes it works better than others. With the MSta specials, I always feel like she looks like she has gotten some kind of filler just before going live these days, and it actually does the opposite and makes her look puffy instead.
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