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Time magazine has noted that Hamasaki lacked talents such as the dance moves of Namie Amuro, the "supermodel allure" of Hitomi, and the "vocal pyrotechnics" of Hikaru Utada. Her own fans even considered her high-pitched voice screechy. However, her music is sometimes considered one of the major forces in shaping Japan's current music trends; this has been attributed to her constantly changing image as well as her self-penned lyrics,though critics credit clever marketing strategies.
from Wikipedia article
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