Quote:
Originally Posted by Luniverse
Is it REALLY aesthetic choice, though?
She just doesn't seem to have the budget anymore, with the one photoshoot for every release, the reusing of Numero magazine shoots for covers, the very "dumbed down" cinematography...
its too noticeable.
I'm not expecting Fairyland for every PV, but there's almost no point in watching her PVs to me nowadays -and I'm a visual person.
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This simpler, homemade-like sometimes, aesthetic is probably going to be one of the charascteristics of the 2010's, and you can see it through several pop acts since the late 2000's, even in the work of those known for being extravagant. Beyonce, Miley Cyrus, Sia, Utada Lorde are the names that came to mind right now, but even people like Gaga (Edge of Glory video, all the Joane era ones) and Madonna (Give it 2 me, Turn up the Radio) went there. I can't really think of many of Ayu's videos since Love Songs maybe that don't seen to nod to any current aesthetics if they weren't nodding to her own aesthetic.
Sayonara, Summer Diary, Winter Diary, Step by Step, Feel the Love, the Love Songs triology, etc are all normal to high budget music videos.
Also, a visual production doesn't always take all that money... Fairyland for sure doesn't look as expensive as it is, while videos that have conceptual visuals like alterna, Why, You were... Most like didn't cost that much.