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^I believe this happens because:
1) She is always changing directions, so, she never really releases whatever people are expecting from her at the moment. She did some weird dance-rock track last? This time she will release something super generic and them she will full EDM. This can be a little alienating.
2) A ONE and (half of?) LOVE again being the exception, she experiemented a lot more since NEXT LEVEL or even RNRC than she did from Memorial Address to GUILTY. There are lots of those tracks that don't stick to your mind immediately after the first listen, like tons of her biggest hits did, and people sometimes don't take their time to digest the release before forming an opinion. They mistake "not loving it on the first listen" with "disliking".
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