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I thin Ayu's team just does what she tells them to do and just caters to her. And I think Ayu doesn't really have much of a vision for her career these days. She just wants to focus on performing and making an album to support her tours. Even when I watch behind the scenes video of Ayu or see her with her dancers or something, they seem to almost be servants to her and treat her like she is their precious goddess.
I think avex actually leaves Ayu alone within the company, doing her own thing and they just go along with it. If Ayu had a team around her that was proactive and had a sense of vision for Ayu's career, it would improve her overall presence in music and quite possibly the quality of her output.
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