[inthezone]

Originally Posted by Bigtop

Re Kouhaku ratings:

Namie's appearance did NOT help the ratings. In fact, the 68th Kouhaku was the third-worst rated Kouhaku in viewership ratings (Kanto/Tokyo), with the 'critical' second half recording 39.4% (2004, at 39.3%, and 2015, at 39.2%, were worse; first half was 35.8%).

I don't understand why, even with Namie's final apperance, the Kouhaku ratings actually went down.

Spoiler:

Off-topic: Why has the Kouhaku been struggling to push - or even maintain - its low viewership ratings since the turn of the century?

In the age of the internet and streaming everyhwere, why in the world would a celebrity help ratings?