Quote:
Originally Posted by attractive nausea
alterna is not about her being a women that is thrown away, it's about her being a popular singer (/product) of the music industry that is thrown away once a new singer is there to replace her, the fact that she's a woman doesn't matter.
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And past this, there's actually a bit juxtaposition between the lyrics and the video. The lyrics are quite empowering, along the lines of - be yourself, because you'll be judged no matter what you do. Stand up, be strong and go forward, or step aside.
At the time it came out, Avex had just signed Ami Suzuki, who was sort of a peer around the time of Ayu's debut, and there was a mini-competition between them during debut (mostly media/fabricated, but you get the idea). So it was looked at like oh, Avex is trying to stick it to Ayu and replace her. And the news was always about the "next Ayu" at that time. This video was very much so a response to that in a rather bold way, that is actually quite empowering.