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Originally Posted by voltron
It could also just be because she hasn't had an album in 2 years, and really doesn't do much to promote them these days. But I'm wishful that this is signaling a change!
I'm curious if they really KNOW how to promote these days, to be honest. Namie was a bit of an anomaly - she's always had strong tie-ins and ad campaigns, but she doesn't do much by way of promo otherwise (not appearing on TV, not really doing interviews, etc.). So again, I'm hopeful that they'll pull it together, but I'm not sure how strong their team really is to begin with.
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I think a lot of these come as offers from other companies which want a certain celebrity to be their spokesperson. Sadly Ayu, even though she is a legend, lost that status years ago. Partially because of the many scandals and partially due to her inactivity. I remember last year when I was crossing the street near Yoyogi and looking over a couple of vans with ayu plastered all over them an older guy and a kid were passing by and the kid had asked who the woman was and the older guy said “hamasaki ayumi”. Most people in their teens, while probably know some of her songs, don’t really know her that well, I think. And while, sure, they could be targetting the groups between 20-40 which is where ayu most likely has more potential, the kids are usually the ones spending cash on their idols and related products. While this may vary in Japan, I don’t think it does significantly.