Quote:
Originally Posted by njanjayrp
[...]. And while, sure, they could be targetting the groups between 20-40 which is where ayu most likely has more potential, the kids are usually the ones spending cash on their idols and related products. While this may vary in Japan, I don’t think it does significantly.
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I think it's the other way round.
Young people rather stream their music than buying while the older ones buy. Would explain why there are artists with high streaming numbers on youtube (like a bunch of J-rappers with some millions), but it's not reflecting in sales. And for e.g. like Utada, who is big in sales, but not so big in streaming numbers (she e.g. only has about 30k followers on Line Music and somebody like Kuu or Ayu has thrice as much). Probably different for tours and goods tho.
I do agree tho, that probably nothing will change with Ayu and this new album. We just never knew closer, how she's working.
And I think the Music Fair special is probably also about her 20th Anniversary - about time they do something for it.