Quote:
Originally Posted by thomas
TL;DR: Ayu and her songs have remained unchanged imo- the only thing that has changed are production values of arrangements.
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Speaking of which.
The promotion strategy this time is so disastrous that I suspect that avex took all her staff away.
1. 6 Days till release, there's still no sight of a tracklisting on the official site and salespoints like HMV/Amazon. Is this the first time it ever happened?
2. They knew this "album" won't sell as much as last time, and yet they put in so much production cost in manufacturing a BOX and printing photo cards, which are exclusive to the DVD/Bluray version only purchasable from Mu-mo/TA. How are they going to expect the general population to buy the profitable version if they aren't placing them in stores and online? I can't understand this sales strategy.
3. The whole album is available on streaming before the physical release. It is understandable to push steaming subscriptions (which according to IFPI's 2017 report, subscription sales now takes up the biggest slice of the pie, and digital purchase also out run physical sales), so why care to manufacture 4 versions in the first place? If people were to be satisfied by streaming the songs, why not make the profitable physical version more accessible?
4. They're keeping up with the pace of SNS promotion, but their methods are so old-fashioned. What is so special and flattering of watching ayu doing her pretentious stunt of "listening to a mysterious new song on her phone and walking back and forth" when the song was already "leaked" on streaming days before that video?
5. Other basic strategies are also pitiful. They should've removed unnecessary costs from the limited edition and place it in in-store promotions. Take a look at Perfume who are also releasing an album on the same day. They're only streaming 1 new song from the album, collaborating with Tower Records in giving out freebies for those who pre-purchase and purchase in-store, doing fierce promotion with instagram story in person, and to be doing a live streaming after the release date (yes ayu did a LINE Live but she always seems to be unprepared). Every step is planned to boost album sales physically and digitally.
Btw, how much longer could ayu make a living for her band and dancers?
According to the concert ranking from 2017. She had 205k attendees with 43 shows.
V6 as a comparison, they took 260k attendees with 21 shows.
That's half the manpower for the same outcome.
The team really needs to consider new gimmicks apart from "hey we did a lot of shows".
How could they feel contented with 38 shows at pitiful Halls across the country with the cost of transportation,
instead of doing just 5 shows at a few arenas which would draw the same amount of income?
Note: I'm a fan since A BEST and I've been to her shows and will try to get to the TROUBLE tour. But her team's effort behind the scenes really frustrates me, because they could have done so much better and so much more. they're avex!!