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I think Ayu's efforts to ensure consistent gay-following came quite a while after her peak. It wasn't part of her image right from the start of her career. In my perception female pop singers tend to focus on gays more prominently after the general public and thus a lot of former fans have left the party.
I'm not too familiar with US pop but isn't it the same with big stars like Britney, who have once become a teenage girls' idol and nowadays mainly rely on their gay fan-base?
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