Ayumi Hamasaki Sekai - View Single Post - [Koda Kumi] The 196th Thread - My music is designed from my DNA
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Old 21st September 2018, 04:28 PM
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Quote:
Originally Posted by Corvina View Post
Well, I agree and disagree, Kuu and Ayu are in a similar situation and also aren't, but that's another topic, haha.
Oh absolutely! They have some very different things working against them. I just meant in the sense that they're both doing what they want vs. what is mainstream, and I don't see that as likely to change.

Past all of that, the bigger issue is that the general (music-buying) public just isn't that interested in solo acts these days, especially female solo acts - unless you are Namie or Hikki. I do hope that AVEX will start throwing more money into Ayu and Kuu, who are their best bets for success (short of finding some phenomenal new talent) - but I can't see them doing that for very long if they don't see a return on that investment, especially without having money coming in from Namie anymore.

I was looking at AVEX's site a while back, and their report basically said their strategy is a lot of the things that everyone complains about. Their strategy is to increase concert ticket cost, which over the course of a tour makes a huge difference. They also focus on FC membership, etc. I'm not sure they're really focused on or all that interested in just album sales vs. higher-margin activities.