[mellody]

I'm not sure if it's Sony fault though. Marketing-wise, it may be right, but creative control is more to the management of the singers themselves. Then again, miwa is a singer-songwriter, which means she should have a creative decision about her music, but she just stay in her comfort zone, that's what I thought.

Aimer is under Sony (SME), but I think she has one of the best management teams. She's somehow a singer-songwriter as well because she penned some of her lyrics by herself (not sure about music), but I believe she has this creative decision about where her music is going. Just look at her release from the first album until her best albums, she's somehow challenged herself in every release and she did it well. She works with many composers too. While miwa is still working with the same co-composer and arranger over and over again.

The same thing happened to ayu, she doesn't work with Yuta Nakano all the time to give some refreshments.