As SM has now the creative control over BoA's japanese career AMOR is going to be BoA's first attempt into the latin market. Days ago it was announced that BoA will be joining SM artists on
SM TOWN SPECIAL LIVE in SANTIAGO to be held on January 18th & 19th in Santiago, Chile. BoA will be performing on both days. Managment told that SM requested explicitly to include BoA as part of the concert. This will help BoA to gain fans as she's the only artist from the line-up that doesn't have a strong fanbase here.
https://www.puntoticket.com/smtown
The strategy that SM is pulling with BoA has worked with other artists like Super Junior. They already released 2 MVs with latin artists and hold concerts regularly in Chile. Of course this concert is going to be held in Chile but fans from Argentina, Peru and Brasil are also attending.
