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It didn't sell twice as much as Duty...
But it was massly marketed, all Avex CMs at the time, instead of saying 'Avex Trax' at the end, was changed to 'A Best'.
And A BEST had at least 7 CMs, and 6 different covers. Some die-hard fans want them all, and for the 6 days prior to the release, it had a different CM on hair counting down to bring up the tension.
But most of all, it was the 3-28 media hype, about Hamasaki vs. Utada.
And an album containing of all her hits is a good deal. Plus it included the big hit 'M', available on the single only at the time, and the first 3 tracks were re-recorded for the better. (And End roll was also re-recorded, but wasn't advertised)
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