[andre2907]

By the way, the drama is pure shit but that doesn't really matter. Some of the most talked about dramas in Japan in the last few years have been pretty bad and Japanese social media still loved it. The Hana Yori Dango sequel, for example, was really really bad and it had low ratings but it was a super successful vehicle for KING & PRINCE, broke records on social media and made Mio Imada one of the hottest it girls in the country.

That's the whole point of "M" too. And so far it's working. The Episode 1 post on Girls Channel is the biggest post for a drama launch ever there and most people are praising it (yes, as I said, Japanese social media users LOVE unwatchable dramas).