Quote:
Originally Posted by Andrenekoi
Comparing new artists to people like Ayu, Namie, Utada, etc is complicated because they were already very out of the norm during their debuts. Artists with this kind of potential as very, very rare anywhere in the world.
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Yeah, I'm sure there are many, many reasons for this and I'm sure someone could write a really long detailed analysis if they had the time. But I too find it a bit sad. Very few people are actually enjoyable to watch these days and most of them are people who are still around from the previous era.
I would say the tide started turning about 2008-ish? Avex also had Otsuka Ai, who was doing fantastically. Koda Kumi as well. And BoA was also a success for them in the early - mid 2000s. Then they gave Girl Next Door a good push, but failed. Since then who have they really backed strongly?